In an era where electric vehicles are often associated with premium price tags, the all-new MG4 EV Urban arrives as a breath of fresh air. Designed specifically to make zero-emission driving accessible to everyone, the MG4 EV Urban combines award-winning design, practical range, and cutting-edge technology into a package that challenges everything you thought you knew about affordable EVs.
The MG4 EV Urban is built on MG’s innovative Modular Scalable Platform (MSP), specifically engineered for electric life. Available in two distinct battery configurations, it offers the flexibility to suit your driving habits:
Standard Range (43kWh battery): Perfect for city dwellers and daily commuters, offering up to 201 miles (WLTP) on a single charge.
Long Range (54kWh battery): For those who need more freedom, the Long Range version extends your journey up to 258 miles (WLTP).
Both versions support rapid DC charging, allowing you to boost the battery from 10% to 80% in as little as 28 minutes when using a 150kW ultra-fast charger. Whether you're navigating tight city streets or heading out for a weekend getaway, the front-wheel-drive setup and five selectable drive modes ensure a planted, responsive, and predictable driving experience.
Step inside, and the MG4 EV Urban immediately impresses with a cabin that punches far above its weight class. The dashboard is anchored by a stunning 12.8-inch HD touchscreen that serves as your command center for navigation and media. Unlike many rivals, MG has retained physical buttons for climate control, ensuring safety and ease of use while on the move.
Connectivity is seamless with Wireless Apple CarPlay™ and Android Auto™ as standard. On the Premium trim, you’ll also benefit from a 360° HD camera system with a "transparent chassis" view, making even the tightest parking spots effortless. To ensure comfort in the British winter, a heat pump comes standard across the range, preserving your driving range when the temperature drops.
While the MG4 EV Urban is compact enough for city parking, it is "genuinely generous" inside. Built with a cell-to-body structure, it maximizes interior volume, offering rear-seat legroom that comfortably accommodates adults. The boot is equally impressive, boasting up to 577 litres of space including a clever 98-litre underfloor compartment—more than enough for the weekly shop, sports gear, or flat-pack furniture.
Safety is never an optional extra at MG. The MG4 EV Urban features the MG Pilot suite of advanced driver assistance systems as standard. This includes Adaptive Cruise Control, Lane Keep Assist, Blind Spot Detection, and Active Emergency Braking. This comprehensive safety package helped the MG4 earn a prestigious five-star Euro NCAP rating, providing total peace of mind for you and your family.
Starting from under £24,000 (RRP), and often available with significant manufacturer contributions, the MG4 EV Urban is one of the most competitively priced electric cars in the UK. Backed by MG’s famous 7-year/80,000-mile warranty, it represents not just a smart purchase today, but a secure investment for the future.
Ready to make the switch? Visit our showroom today to experience the MG4 EV Urban for yourself and take a test drive.
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